Here are some smart and Unique Fundraising Tips for a great fundraiser in 2020
How to get ready for your fundraiser? Here are some Pre-Launch Fundraising Tips
What should you do once your fundraiser is live Here are some Post-Launch Fundraising Tips
How to write Title for a fundraiser?
How to write a story for a fundraiser?
How to write a good donor email?
How you can use social media effectively to promote your fundraiser?
You should tell people why you want to raise the money for your fundraiser. This is notably an important fundraising tip to make them believe about your fundraiser with proper facts and figures. The donors want to know what they are donating for - even if they don't know you in person.
Would you buy vegetables without checking them twice or thrice? Images put a face to your Causefunding, they make donors believe about your fundraiser. It also creates a great impact on your story.
Add beneficiary and Campaign creator's clear image which increases the trustworthiness of the campaign.
Our cheeks turn red when we get something in return in a form of gestures or gifts. Though most donors donate out of kindness, rewards like a thank you mail or message or a small graphic attachment which shows a kind gesture can urge the donor to support your campaign further.
Don't judge a book by its cover but they certainly judge it by the title. Titles always interpret your stories in one line. They are those catchy lines that always get the donor to click on your campaign amongst all the others.
We understand that you may sometimes need a huge amount, but start humble. Put in an achievable target and then get it increased once you reach there.
When your fundraiser show zero base amount it might confuse donor to confirm that the campaign is verified or fraudulent. Everyone gets scared of zero; so it is necessary to make sure you add some base amount to your fundraiser (*be your first donor*) or urge a close friend or relative to contribute so that the donor can give with more confidence.
Before you initiate the fundraiser do create a small group on WhatsApp or any other platform in which you can enroll some friends and family who will dedicate time regularly to share and talk about your fundraiser within their network. Note that your fundraiser is shared far and wide by these supporters.
To start your fundraiser on ipledgefor it takes only 5 minutes! However, the success of campaigns starts way before the fundraiser goes live. You can reach your goal quickly if you are effectively pre-planning to make sure that no time is wasted once your fundraiser is up. Do check fundraising tips before your campaign goes live.
Before your fundraiser is live pick out your core donors list and create a group of your contact list, that will help you throughout the campaign. This list must include your friends, family, co-workers, ex-colleagues, college batchmates, club members, pen friends, anybody and everybody who can help you by making a contribution or reaching out to others. These people will share your fundraiser within their circle as well and will not say NO to help you. Also, keep them informed about each minute details that you will do in your fundraiser. Almost 25 - 30% of the funds should come from this group.
Another platform that is more effective even than social media is Email Marketing.44% of email recipients have made purchases based on promotional emails which were studied by convinceandconvert.com. Another report by Mckinsey and Company states that email conversion rates are 40 times more than Facebook or Twitter. Keep your email drafts short and sweet with the following - The subject line followed by 2 lines of introductory email which will tell people about your fundraiser. Thank you note for an email for donors. Asking people to share for your fundraiser. You can also use MailChimp or Campaign Monitor to create great email templates.
You must build a dedicated team of people who will not promote your fundraiser but, help you to create it and share it between their circle.
Targeting the donors by factors like their interests, causes that are close to their heart, and the most effective way to persuade them to donate.
Fries and Coke gives us the best combination; in a similar pattern the perfect combinations of communication platforms between fundraiser and donor gives you the best result. Facebook, Twitter, Whatsapp, are some of the social platforms that suit the best for your cause and your audience. You must figure out where you can share your story that can engage your audience more. In which platform your friends are more active? And if you know the answers, then you can figure out your further plan of action.
You can join Facebook groups that match your profession, likes or interests and spread the word amongst that community.
Create a Frame for your cause, ask your support group to add it on their profile images across social media platform.
Create a Cover Image for your cause add it across social media platform.
The successful Causefunding campaign needs strategical fundraising tips after the fundraiser is launched. Fundraisers on ipledgefor usually run for a maximum of 80 days during which you will have to make sure it seizes enough eyeballs and lands upon the daily feed of the right people. Here are your post-launch fundraising tips.
Facebook, Twitter, LinkedIn, Instagram, are a major social platform that will help you to accept donations once your campaign is live. You need to make sure that your post should be attractive, interesting and energetic to your donors. Shout-out is the first step which will spread the word around the globe. You can also use social media management tools like Hootsuite, Buffer, etc. that will help you to schedule your posts. Some important guidelines to tackle the main platforms:
Your post copy should not be more than 2-3 lines with the reflective image of your cause. Post it once or twice with different content and image which will engage donors.
Incorporating trending hashtags in your post or campaign tweets will increase your reach. The only relevant and important thing should be in your post that revolves around your campaign. You should tweet at least 3 times per day.
Create a broadcast message to all your WhatsApp groups and contacts but don't bombard them with daily messages. Rather send the first message with a link to your campaign and send them little reminders at intervals (weekly ones would be the best).
Your number of post clicks get converts into donations if your Title is good and catchy enough! Just think about a donor who is hurrying in their scroll feeds and that one-line pitch would make a donor choose to read your message or fundraiser story.
8-10 words in your title should be enough. Long titles can be boring to read.Example:
Brain Tumour has taken away this 2-year-old's eyesight.
People can relate to names better. Always try to add the name of your beneficiary. If you're an organization, try to give the name of the person or major cause which will create a better impact.
They form part of a Web page's metadata and help search engines match a page with an appropriate search query. This helps your page to pop-up on your Google Search. You can use Google Trends to find out how many times a particular word is searched for.
Fundraiser for a medical patient - the keyword would be (cancer, transplant, bypass surgery, chemotherapy, etc).
Make your donors aware that how they can bring an impact on someone's life.
Your small contribution can help save John's life, you can provide education to 60 children.
Put call to action words which inspires donors and communicates urgency.
Help me to save my daughter's life. Support my dream to build a school in rural areas. Make your donors aware that how they can bring an impact on someone's life.
Words like immediately, act now, don't delay, urgent is more likely to help fundraisers that need help now than later.
If belief is the key to Causefunding, then storytelling is the key to persuasion. A fundraiser story should be your story that directly connects to the donor. To make it easier, here are some guidelines to write a great fundraiser story:
Donor is not aware of your Cause. A donor must know to whom he or she is donating to. So it is necessary, to begin with, a quick introduction of yourself and your cause.
Emotions always connects the bridges! It gives a strong feeling about the cause you are fundraising for. Share that emotional story with the donors too. Let them know how you feel and what has prompted you to start this fundraiser. Note that emotions should evoke Generosity, and not facts or statistics.
Every person has a different story to Donate to. Before you begin chalking out your campaign story, understand about the person whom you're pitching.
If you are directing your campaigns to young crowd you cannot expect a high amount of donations from them - so on which you need to speak about how donating a little of their salary can create a huge change in someone's life.
Your story needs to explain the severeness of the problem. It is necessary to explain why the cause is important to you. You should always answer the questions like What, When, Why, Where, Whom, How in your story.
Your story should always describe figures and statistics to the donor that will bring an impact on someone's life.
$100 donation will help us to buy textbooks for 10 students.
Appeal from first-person is more personal and persuasive. Even if you are an organization, make sure that the story is written on behalf of or by one person.
Design an eye-catching table or graphic that will represent how the funds will be utilized.
How your contribution can affect their lives? Such a base will create their call to action.
Emails are a must, even if you are using any promotional strategy. Pros of emails - Emails directly go into the donor's inbox even in the form of spam, which means that the donor will come across to it and will at least read your subject line. Social media is a genie in a lamp, if you know how to rub the lamp you'll get your things done. It is the most effective way to spread the word about your fundraiser without spending a penny. But before that, it is essential to recognize where most of your donor base is active. We are sharing some important fundraising tips that can optimize your social media strategy Unlike the other social media platform, where your posts can get lost altogether in the crowd. Emails give you an 80% higher chance of reaching the donor. But, getting the donor to click the mail you need to know some tactful task
When email recipients see a question in the subject line, they are forced to stop and think about the answer. Such crafted subject lines cannot be resisted by the people. In everyone's busy schedule the value of your email can only be determined by the subject line.
What would you do if you could not afford your child's medical treatment? Can I ask you a question? Dear X, where would you be today if you had to drop out of school?
Keep your story short and impactful, explain your initiative creatively. In short, make the donor the hero of your story. Narrate how he/she will directly impact society.
There are more than 1000 children who will sleep hungry without having lunch. With your quick donation, you can make sure that at least 10 of those 1000 children will get proper nutrition support.
They are tedious to read and most people will stop midway. An ideal donor email should not be more than 200 words long. Be brief and crisp about the purpose of the email. Keep your tone personal and conversational and ask questions.
We recommend you send the email from your email ID, as your contact list is more likely to recognize it. You can ask your friends to forward the email to their network as well because you are more likely to open an email from a person you know.
Once you've explained your cause, get to the point. Tell them how they can contribute or at least share your fundraiser. Generally, an ideal donor email should have a Contribute Now button that direct link to your fundraiser.
Images make donor emailers 3 times more attractive. Use tools like MailChimp or Campaign Monitor to create colorful and attractive emailers.
You should know how many is too much and how many is too little. Don't bombard the donor but don't let them forget you and your cause either. One emailer a week should suffice.
Social media is a genie in a lamp, if you know how to rub the lamp you'll get your things done. It is the most effective way to spread the word about your fundraiser without spending a penny. But before that, it is essential to recognize where most of your donor base is active. We are sharing some important fundraising tips that can optimize your social media strategy
It is one of the most important social platforms with the largest audience. It provides great networking opportunities!
• Create a specific fundraiser Facebook page
• Add the audio-visual-text combination
• Create craft effective posts
• Search for the best times to post on Facebook
• Join Facebook groups for your cause or general crowdfunding groups
• Use Facebook Insights to gauge your outreach
• Engage with your audience. Ask for ideas and feedback.
• You can also use Facebook Ads to boosts your post for greater coverage
After Facebook, Twitter is another platform where you'll bring engagement in your community. It is the voice of the people.
•Twitter limit 280 characters of words for the content
• It holds people's attention
• Start conversations
• Use relevant and trending hashtag for your fundraiser
• Ask for ideas and feedback
• Reach out to influential celebrities and ask for their support
• Use twitter shoutouts to express gratitude to donors
• Ask for retweets
In these mediums, only visuals speak your story. If you are an organization, you need to show your impact on Instagram. Always promote your programs, volunteers, beneficiaries, activities to let the people know that you are onto something! A creative cause or any personal project fundraiser should use this channel.
• Click good pictures
• Ensure all your images have your logo
• Use hashtag in your post copy
• Use trending captions to evoke emotions
• Tag location while posting
• Check timing as per the selected location to post your content
• Tag relevant influencers who can repost
• Use a campaign-specific hashtag
• Let your videos be short
• Share your success stories to let the donors know about the impact you created with the funds raised
• Share testimonials in image or video format, of the people who are benefited from the funds
• You can even add your fundraiser link in your Bio so everyone visiting your page can see it
Email is fater and can return instant results, but good old-fahioned had written letters show a personal touch.
Think about making your initial requests via handwritten letter.
Deliver it personally if possible!
It is unlikely that your friends will throw out your handwritten snail-mail letters before they open and read them, but even friends with the best intentions can easily lose or forget your email in an overcrowded "Inbox."
There's a reason why you are supporting this cause. Make sure to remember why you have chosen this fundraiser and bring that same energy and efforts to make it successful.
As you go about setting your fundraising goal and sending out personal appeals to your friends and family try including a personal message about why you're supporting the cause and what the fundraising efforts mean to you
The more personal you can make it the better.
Use emails as a follow-up to those who don't respond to your letter
When you're fundraising make it a point to ask the friends and family you see on a regular basis to support you by donating.
Dinner parties, soccer games, church, family reunions, etc. They are all great opportunities to make in-person asks.
Remember, it's difficult for people to say "no" if you speak with them in person. Consider creating simple "fundraising cards" that have your personal fundraising page URL
(Example: ipledgefor.org/fundraiser/helpJohn) on them. That way when you see people in person you can hand them a card and ask them to make a donation online when they get home.
If you are keeping yourself as a first person in the story and asking them to donate to YOU they'll surely take a step ahead. Simple as that. They like you and respect that you're supporting a great cause. Update your Fundraising page Keep your donors and potential donors updated with your progress, how is the fundraising going? What barriers are you facing, what are you enjoying, etc. Increase your Target, if you are close to or have already reached the initial target amount If you need only $85 to complete your goal the people will think that you are close to meeting your target and they may not donate the $200 they were going to. In your web page fundraising space, you can always give updates that why you need to support this cause. Communicate your passion to your friends, family, co-workers and other potential donors. It's a critical part of your fundraising success.
It's very common for people to put things off. In our busy lives with lots of responsibilities on our plates. A little reminder nudge never hurt anyone. If someone has indicated that they want to donate, but hasn't, don't hesitate to follow-up with a phone call or reminder email. Especially as the time you have to fundraise for the event runs down. People respond to deadlines!
There is nothing like the camaraderie of doing an athletic event with family, friends, and co-workers. With each other support, a team will be able quickly to raise more money and the team atmosphere will help foster friendly competition, inspiration, encouragement, and participation. Teams Rock! Create one if you can.
It's a simple thing to do, but also one of the most powerful. Make sure to say thank you to everyone who supported you. You can send personal notes or emails and thank people in person. Utilize each opportunity you get.